October 04, 2007

Ethnique



Artist: Gabriel Goryn Gallo
Location: Lima, Peru
Web site: www.ethniqueonline.net

What do you create?
Peruvian artistic decorative pottery.



When and why did you decide to start your business?
Since I was a small kid I remember doing different kinds of abstract drawings, sketches of people, and a lot of font stencils in every notebook in school. Time passed by, I went to college and studied industrial engineering , even though, all of my vocational tests indicated me that I should study art or architecture, but then again, at 17, not many people have a clear idea of what they want to do with their life.

A couple of years after graduating from college, and after working for many years in the family business, my brother Daniel and I had the chance, and decided, to start a company that would create high quality, handcrafted decorative pottery. We thought that by combining traditional Peruvian pottery techniques, with modern, artistic designs, we could create beautiful aesthetic products that would appeal to present decorative styles.

At the beginning, I watched how other designers conceived their artwork. I needed time and confidence to overcome my own insecurities and fears, but after a few months, and, by truly believing that this was what I wanted to do with my life, I started doing my own designs. It was then that I realized that those sketches I did many years ago, I did for a reason, and that 22 years later, I would understand why.



Where do you get your inspiration for your projects?
My inspiration comes from my own environment, the world around me tinged with some abstract geometry. I could be sitting on my office, reading a magazine, watching a movie, or even driving my car, and some kind of idea will start to develop in my head.

It’s always important to have a continuous source of feedback and information. I’ve subscribed to a couple of Home Décor magazines were I can find new trends, or conceptual ideas. I try to read and visit home décor retail websites, different blogs & designer sites.

I also try to ask more experienced professionals for their opinion on my previous designs; this feedback is always helpful when trying to build new collections.



Which of the tools you use is your favorite?
Any favoritism for certain tool will honestly be determined by the circumstances in which an idea originates.

a) If I’m sitting at home, brainstorming for new ideas and designs, I will have to say that my favorite tools would be; a pencil, fine & medium black markers, and a sketch block.

b) In any other case, it’s the tool that will help me truly materialize the ideas that come to my mind at a certain moment. Sometimes I’ll use a napkin, a personal card, or even a receipt; it will depend on where I am at that moment. I have to say that I also rely a lot on the digital voice recorder of my cell phone.



What keeps you motivated?
- Positive feedback.
- Knowing that we are creating products that people will enjoy having at their home.
- Believing that some people still prefer and appreciate handcrafted, artful home accents, instead of owning a mass produced item that has been repeatedly done 100,000 times.
- Looking back at where we were 3 years ago and realizing what we have achieved since then.
- The desire to become a recognized pottery designer.
- My son.



How do you get the word out about your work?
We like to approach our customers directly; a simple phone call will sometimes do the work. We don’t send just an email; we believe it’s too un-personal and mechanical.

In the following months, we would like to showcase our products in more sites and blogs. We have just finished our new website, which was something we needed to do for quite sometime.

We have participated in a few local shows, and recently, we had the opportunity to attend to the NYIGF.



What is your main goal for the next 6-12 months?
Locally, we’re looking forward on doing a strategic alliance with an important art & design retail store.

Internationally, we want to expand our customer listing, we are trying to reach the west coast region, we intend on having 4 new customers in the next 6-12 months.



What advice would you give to someone starting a creative business?
The virtue of patience, lots of patience, it will take time for people to start appreciating and getting to know your work, I still repeat this to myself every day.

Always keep yourself motivated.

Believe in what your doing; sometimes you might feel that things are not going the way you want them to be. At times, it will be hard and frustrating, but you should never stop believing on your work.

Subscribe to magazines, visit websites and read different design and industry related blogs.

What’s the most important thing you’d like people to know/understand about your work?
I would like for our customers to understand and appreciate how our pottery is made, the process it goes through, and the distinctive and extraordinary technique used in the making of each product.



If you had the time, what new craft/medium would you like to learn or use?
Photography

What's your definition of a perfect day?
My perfect day would start by waking up with natural daylight or music. It would be followed by saying good morning to my 2 years old son, who will send me back a beautiful innocent, lovely smile, and a funny-sounding, heart warming: “Hola Papito” (Hello Daddy)

My perfect office day would start by an obligatory cup of coffee with lots of sugar. I would spend half the day at the office, working while listening to music, closing a sale, learning something useful, getting a new idea for a collection, and contacting a new prospective customer.

I would spend the second half of my perfect day with my family and friends, going to a park, making my son laugh, and watching him enjoy every little detail from the world around him.

The evening could be presented with a bottle of wine, going to dinner or a movie.


3 comments:

Ivette said...

I love your work! Have you any contact in Israel?

Bibbi said...

Beautiful work, I like the sharpness combined with the organic shapes. And thank you for truly inspiring interviews! It's nice when someone digs a bit deeper,
Bibbi

terry said...

Great work, nice designs.
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