August 03, 2007

Quilt Baby

Jesseca Bellemare
Web site:
Quilt Baby
Quilt Baby
Asheville, NC

What do you create?

I create modern baby bedding and accessories using fresh, hip fabrics and clean lines.

How did you come up with your company name?
I wanted a name that was simple and direct, no fluff. At the beginning of m business I was only making baby quilts, so Quilt Baby just seemed to make sense.

When and why did you decide to start your business?
I started my business in May 2006. It started out as a hobby and somehow evolved into a business. I say somehow because I really can't remember where the hobby ended and the business began. But as a stay at home mother to one (at the time, now it is two), young child, I felt a bit guilty for not contributing finically. I was always looking for something I enjoyed doing from home that would simultaneously pay for groceries.

Where do you get your inspiration for your designs?
I get inspiration for my projects from the trial and errors of parenting, from the endless beautiful fabrics available, from designers that I admire, and from my husband.

Which of the tools you use is your favorite?
That's a tough one. I would probably have to say my sewing machine. It relaxes me. I like the way the fabric feels as it moves under the needle. I also like the repetitive sound it makes.

What keeps you motivated?
The fact that people are buying my work for their sweet little babies, or as gifts for a loved one is all the motivation I need.

How do you get the word out about your work? Etsy has been such a fantastic marketing tool for me. In addition I have a flickr page and a blog. And nothing beats word of mouth.

What is your main goal for the next 6-12 months?
Within the next 6-12 months I would like to hire an assistant.

What advice would you give to someone starting a creative business?
I think the best advise I can give is to just stick with it. And to use as many free or low cost marketing tools as you can - there really are a ton available.

What’s the most important thing you’d like people to know/understand about your work?
It would be nice if people knew just how much my work means to me. It is an extension of myself, of all the beautiful things I have to share with others. It is about appreciating good design and manipulating it into something functional. I derive so much satisfaction from every aspect (well, maybe excluding taxes and the like), from my work, and I am excited to think about where it will go in the future.

Who are some of your favorite indie designers/artists? I would have to say that I enjoy the work of the following artists: Modern Art Everyday, Swallow Field, Joom, and Emmalynne.

What city, that you’ve never been to, would you like to visit?

What's your definition of a perfect day?
Packing up the kids in the car, sitting back and letting my hubby navigate us somewhere new and exciting. Eating lunch on the patio of a fantastic cafe followed by a cup of gourmet coffee. Then heading to a beautiful park and letting the kids run and play and just enjoy them being kids.

Thank you Jesseca!


Beth said...

Way to go, Jesseca. This girl from Asheville is glad to see you doing what I've only dreamed of. Maybe one day!

Heather Powers said...

oh, those lucky little babies! Great designs, we should all start out life so stylish.

jwh said...

too, too cute!