Artist: Jesseca Bellemare
Blog: Quilt Baby
Location: Asheville, NC
What do you create?
I create modern baby bedding and accessories using fresh, hip fabrics and clean lines.
How did you come up with your company name?
I wanted a name that was simple and direct, no fluff. At the beginning of m business I was only making baby quilts, so Quilt Baby just seemed to make sense.
When and why did you decide to start your business?
I started my business in May 2006. It started out as a hobby and somehow evolved into a business. I say somehow because I really can't remember where the hobby ended and the business began. But as a stay at home mother to one (at the time, now it is two), young child, I felt a bit guilty for not contributing finically. I was always looking for something I enjoyed doing from home that would simultaneously pay for groceries.
Where do you get your inspiration for your designs?
I get inspiration for my projects from the trial and errors of parenting, from the endless beautiful fabrics available, from designers that I admire, and from my husband.
Which of the tools you use is your favorite?
That's a tough one. I would probably have to say my sewing machine. It relaxes me. I like the way the fabric feels as it moves under the needle. I also like the repetitive sound it makes.
What keeps you motivated?
The fact that people are buying my work for their sweet little babies, or as gifts for a loved one is all the motivation I need.
How do you get the word out about your work? Etsy has been such a fantastic marketing tool for me. In addition I have a flickr page and a blog. And nothing beats word of mouth.
What is your main goal for the next 6-12 months?
Within the next 6-12 months I would like to hire an assistant.
What advice would you give to someone starting a creative business?
I think the best advise I can give is to just stick with it. And to use as many free or low cost marketing tools as you can - there really are a ton available.
What’s the most important thing you’d like people to know/understand about your work?
It would be nice if people knew just how much my work means to me. It is an extension of myself, of all the beautiful things I have to share with others. It is about appreciating good design and manipulating it into something functional. I derive so much satisfaction from every aspect (well, maybe excluding taxes and the like), from my work, and I am excited to think about where it will go in the future.
Who are some of your favorite indie designers/artists? I would have to say that I enjoy the work of the following artists: Modern Art Everyday, Swallow Field, Joom, and Emmalynne.
What city, that you’ve never been to, would you like to visit?
What's your definition of a perfect day? Packing up the kids in the car, sitting back and letting my hubby navigate us somewhere new and exciting. Eating lunch on the patio of a fantastic cafe followed by a cup of gourmet coffee. Then heading to a beautiful park and letting the kids run and play and just enjoy them being kids.
Thank you Jesseca!